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Contact UsSophie Munton, Commercial Director at Richer Search
Search marketing agency Richer Search are here to share the number one hack when rethinking your SEO strategy. And it might surprise you...
Humans
Working in a busy search agency means that sometimes we can forget to lift our heads and see what’s happening in our industry. I don’t just mean the strategies applied for search growth, I mean what’s being said about SEO, how we’re perceived, and the value we add.
At the crux of it for us, we feel that SEO has been uber focused on technical SEO for a long time. It’s changing, changing for the better to brand SEO, one that places value on digital PR and sees real profit from SEO.
Amongst change I see something is being left behind, and it’s the humans. The people. The customers. You and me. When was the last time, in the same sentence that someone spoke about humans and SEO…
Knowing your customer is marketing 101 and SEO is part of the marketing mix, is it not?
Get to know them, what they are searching for and why, is the gold nugget you’re looking for.
Putting customers back in the heart of SEO and focusing on them will allow brands and agencies to win.
When our clients come to us, we must help them find their customer. Knowing who they are, what they are searching and why they are searching.
Customer first, every time.
We're not here to dish out vanity metrics, we’re here to help deliver real, valuable profit to businesses.
We want your business to reach as many people as possible, that’s what human focused SEO does. It increases the odds that someone will choose you rather than the competition.
What have you been missing in your industry?