Agency Hacks...volume 5

How to Leverage AI to Make Your Marketing Job Easier

Joanna Rammell, senior digital PR strategist at digital agency Evoluted, sheds light on the game-changing potential of AI tools in your day-to-day role. Discover hacks for leveraging these to enhance your work, make tasks smoother, quicker and more efficient in your digital marketing role.

Part 1: Six tasks that you can use AI apps for to improve efficiency in your marketing role

1. ChatGPT for Excel formulas 

Excel formulas can be a minefield, especially the more sophisticated ones. ChatGPT can actually assist with Excel formulas for various marketing tasks, making your data analysis and reporting more efficient. You can tell ChatGPT what you need to do with your data or what process you need speeding up and it’ll help you construct complex Excel formulas based on your specific requirements. For example, it can assist in creating formulas for calculating conversion rates, ROI, or other marketing metrics. 

2. Hemingway app for text edits 

You can still use AI to help with copywriting, even if you don’t want it to do the writing itself. AI can enhance efficiency by editing your content for clarity. The Hemingway app identifies lengthy, complex sentences and common errors. It also points out excessive adverb usage, suggests simpler alternatives, and highlights sentences that are difficult to read. 

3. invideo AIto create engaging content 

You can use invideo AI to convert text content into engaging videos for your audience. This is particularly useful for transforming blog posts, social media updates, or other content into visually appealing video formats. It makes it simple to create professional-looking videos quickly, saving time and effort in crafting engaging content. 

4. Midjourney for generating unique images 

Midjourney can generate images just from your text prompts. You can use it to quickly make attention grabbing adverts, product packaging options, or visuals for blogs, websites, social media etc. Midjourney is also an excellent AI tool for showing your team or client what an initial product concept could look like when it’s completed. 

5. Fireflies to transcribe meetings 

Fireflies.ai can automatically transcribe your marketing meetings, saving you so much time on manual note-taking. This means you can focus 100% on the discussion rather than taking detailed notes. You can invite it to your calls or set it up to automatically join any meetings in your calendar, and it’s compatible with Zoom, Google Meet and more, recording your meetings and transcribing them within just a few minutes. 

6. Decktopus for beautiful presentations 

Decktopus will help you to simplify making those long presentations and pitches. Leverage its templates to create visually appealing presentations quickly, saving time on design and layout. You can even customise templates with your brand guidelines, ensuring a consistent visual identity.

Part 2: How to Use AI for Data

Chat GPT can’t do full data analysis, however it’s free and can be a useful tool for data in your marketing role. Though it can't do statistical analysis from your data or make charts, it can help you to explore your dataset. 

Start by telling ChatGPT about your data and marketing goals. Share what kind of data you have (like surveys or social media mentions) and what your aims are. 

Here’s a few ways you can use Chat GPT with your data: 

1. Data visualisation Ideas 

It can’t make graphs, but it suggests the best ways to represent your data so it resonates with your audience, and can give you ideas for engaging graphs and charts.

2. Finding insights 

It helps to spot patterns and trends in your data. It can pull out upward or downward trends, averages, distributions, and other relevant metrics. 

You can ask: 

"Are A and B related in my data?" 

“What trends do you see from last year?” 

“Give me the top 5 interesting insights from this data.” 

3. Comparing data 

It can compare datasets, from different regions or time periods, providing you with multiple angles and insights. 

4. Predicting trends 

Using historical data, it can help with generating predictive insights. For example, you can ask about potential trends or patterns that might emerge in the future based on your old data. 

Remember, ChatGPT learns from patterns and it still has some limitations. So I’d always recommend validating its responses against your own knowledge and sense, and conduct further analysis if needed. It's a starting point, notthe final answer.

Part 3: How to Use AI to Find Out What Your Audience Thinks of Your Brand

You can utilise various AI tools to gain insights into what your audience thinks of your brand. They’ll make it quick and simple to analyse customer reviews, social media comments and more. Remember to choose tools that align with your specific needs, audience demographics, and the channels where your brand is most active. 

1. Social media listening tools 

Platforms like Brandwatch, Hootsuite Insights, or Mention use AI to analyse social media mentions and discussions related to your brand. They can provide sentiment analysis, helping you understand how people feel about your brand. 

2. MonkeyLearn

MonkeyLearn provides text analysis and also sentiment analysis tools. You can use it to analyse customer reviews, social media comments, and other text to gauge audience sentiments towards your brand. 

3. Google Cloud Natural Language API 

Google Cloud's Natural Language API can be used to extract sentiment and entity information from text. So you can use it to analyse customer reviews, feedback forms, and online discussions. 

4. HubSpot 

HubSpot provides customer feedback tools that can be integrated with your CRM data. It can help you collect feedback, understand customer sentiments, and track changes in brand perception over time.

Part 4: How to Craft Effective Prompts for ChatGPT

Crafting prompts that give you exactly what you need is essential to ensure you get the most out of ChatGPT's capabilities in your marketing tasks. 

1. Clear and concise structure 

Prompts need to be clear, concise, and specific. Avoid being vague and provide context where possible. 

Example of a vague prompt:"How can I improve my marketing strategies?" 

Improved prompt:"What content strategies can I employ to increase customer engagement on social media platforms?" 

Example of a prompt without context: “Could you provide me with ideas for a tech blog” 

Improved prompt: “We run a tech startup that specialises in smart home devices and home automation solutions. Our target audience includes tech enthusiasts, homeowners, and those interested in enhancing their living spaces with the latest technology. Can you suggest some engaging blog post ideas that showcase our smart home products, provide useful home automation tips, and highlight how our technology enhances convenience and energy efficiency?" 

2. Don’t use very short prompts

If your prompt is too short, and without context, ChatGPT might not understand and won’t provide a comprehensive answer. 

Example short prompt:"Email launch for app" 

Improved prompt:"We are planning an email marketing campaign to promote our upcoming product launch – a fitness app targeted at health-conscious individuals and fitness enthusiasts. The goal is to drive sign-ups and subscriptions to our service. Can you suggest a series of engaging email templates that effectively highlight the app's features, benefits, and limited-time promotional offer to encourage recipients to take action and sign up for the service?" 

3. Experiment with different approaches 

Experiment with adapting the phrasing, or changing how specific you are to get the best answer. For example: 

Version 1:"Tell me about content marketing trends in 2024." 

Version 2:"What emerging content marketing trends should we be prepared for in 2024?" 

          4. Refine and iterate 

Creating an effective prompt to get an on-point response, might require some iteration and refining. For example: 

“Could you simplify your explanation for someone who doesn’t work in the industry?” “Could you use more informal language to write this?” 

“Can you provide more examples to support the argument?” 

“Could you rewrite this with over 70 as the target audience?” 

5. Include examples 

ChatGPT can write in a particular style with your desired tone of voice, so include a description of tone and style, and also an example. 

Example prompt without an example:"Write an article about our new eco-friendly product line." 

Improved prompt:"Our company just launched a line of eco-friendly products aimed at reducing plastic waste. We need an article that reflects the enthusiasm for sustainability while informing readers about our new range. The tone should be informative yet optimistic, highlighting the positive impact of eco-conscious choices. Our usual tone is friendly and educational, emphasising phrases like 'Join us in our journey towards a greener future!”

AI can give a really helpful edge to all of your marketing tasks, and these are just a few options. From ChatGPT helping with Excel formulas to in video AI creating engaging, unique content for you, I hope these hacks are useful in your day-to-day marketing role.