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Contact UsPaul Inman, Managing Director of 75Media
As MD of successful outdoor media agency 75Media, Paul brings a wealth of expertise in out of home advertising. Paul has also spent time working in creative agencies with brands such as Nike, HSBC and Ford.
75Media are experts in outdoor media, with a growing network of both print and digital media sites across the UK. You can read more about them here.
Now, it's on to this week's burning question...
Q:Â What is the number one thing you think can help strengthen an agency's relationship with a client?
"Really listening. It might sound like a cliche but so many agencies go to a client with preconceived ideas. They need to listen to what the client actually needs. This isn't about ego or creativity for creativity's sake. It's about helping your client meet a business need.Â
"But if I can sneak in a second thing, which follows on, I'd also say being able to challenge the client is vital too. Sometimes a client wants something but you know it won't help them meet their end goal. Experience comes in handy here as you have to be confident in what you're proposing. The client may not always like being challenged, and it can be uncomfortable, but it should never be confrontational. And they will appreciate it in the long run - your expertise is why they hired you. You're both on the same team at the end of the day, so it's of benefit to both parties for things to go well."
So there you have it folks - a lesson in really listening! More to come in volume 3.
In the meantime if you're an agency and you'd like to get involved and share some insider tips, Â then get in touch with our team today!