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Purple Banana Marketing was founded by Sarah to help ambitious leaders and passionate marketers drive their growth by providing a framework to address their own branding and marketing.
For agencies trying to find time to prioritise their own in-house work, Sarah says
"It’s an age-old problem I’m sure many agencies can relate to when it comes to having a well thought out marketing strategy of their own… client work always comes first!"
Agency leaders and their marketers find themselves in a constant cycle of…
>> They know strategy because it’s what they do for their clients everyday – they just never seem to find the time to work on their own.
>> They have a talented bunch of people producing amazing work for clients – but their own marketing assets look tired, and their communications aren’t consistent.
>> And when they do finally find time to develop their own marketing ideas, they get halfway into the planning process only to have to down tools and jump onto a new project that’s just landed - because client work comes first after all!
Now, of course delivering on promises to clients is paramount to building a successful agency, but it’s also important to strike a balance.
After all, you don’t want your dream clients to think “If you can’t look after your own brand, how can we trust you with ours?”.
So how can you show your own agency some love and get to grips with your internal marketing?
We believe there’s seven fundamental aspects to good agency marketing that will help attract, convert, and increase the lifetime value of your dream clients. So, maybe this is a good place to start.
Sarah's final words of wisdom...
"I encourage you to practice what you preach to your clients and be your best example! Perhaps do a quick audit of your internal marketing using this checklist and identify where some tweaks might be needed to take things to the next level.
You’ll have the makings of a great agency marketing strategy within no time, and that sense of frustration when everyone else seems to be hogging the limelight will be a thing of the past!"
A winning formula for an agency looking to step up their own marketing strategy to be sure. We'll be back with another instalment soon!