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Contact UsStepping into sustainability
Laura See London is a new shoe brand with a difference.
Sustainability is key to the brand, says Laura: “Investing in top quality craftsmanship and durable materials so that the shoes will last is one of the best ways to support sustainable fashion. We like to keep our collections small in order to minimise waste.”
The shoes are made only from using leather from the food chain, offcuts or materials from previous seasons which saves the material heading to landfill. Exotic skins, real fur or real feathers are never used, only imitations using eco-friendly materials.
The brand has a zero plastics policy and all of its packaging is reusable including the shoe boxes, acid free tissue paper and stickers. Every order made for tissue paper and stickers supports the NOISSUE tree planting programme, which helps to offset their carbon footprint.
Laura See London’s shoes have made their way to glitzy award do’s too. Lesley Paterson, who wrote the award-winning screenplay for All Quiet on the Western Front chose to wear a gold pair of Esmeralda 105 to the BAFTAs and the Glittering 95, one of Laura’s latest designs, to the Oscars earlier this year.
A pair of black Esmeralda 105 were picked by celebrity stylist Marion Kwei for the actress and producer Ama K Abebrese to wear at the Pink Ribbon Foundation Fashion Show during London Fashion Week in February
Working with the right Agency...
Small marketing agency The Stories Society has been involved in supporting and helping to develop the brand. Lisa May, the founder of the agency and her team, has become instrumental in helping Laura plan content and deliver marketing campaigns to elevate the brand and attract a growing following of incredible and inspirational women.
Laura says working with Lisa has been a “dream come true”, acting as a sounding board as well as taking on a lot of the never ending “to do” list, as she is brilliant at telling a brand’s story whether it’s via social media, newsletters or photographs.
Most importantly, Laura has found that working with a marketing agency gives her the time and space to do what she loves most: designing shoes.
For a busy growing brand, having the right agency on board can be the key to unlocking success commercially.
But as Laura highlights, it's also about aligning your values to an agency that supports them and making sure that you take the time to build a solid and trusting relationship.
If you're a brand looking to collaborate, why not browse almost 2,000 agencies and find your next partner here