The Hut Group
CGI / animation
The Hut Group came to us to produce a series of CGI product animations for their MyProtein bars and snacks. Fully modelled, animated and rendered in CGI, the videos present a fun way of showcasing the ingredients that go into each of these nutritious snacks.
Fully modelled, animated and rendered in CGI, the videos present a fun way of showcasing the ingredients that go into each of these nutritious snacks.
Using samples of the products, the team produced CG versions – each of the bars and cookies were modelled before disassembling them to reveal their contents.
The team created several fluid simulations for the ads. This was especially true for the 6-layer bars which required a ‘cake-like’ structure in the first 2 layers, to give it a baking feel effect.
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Production was conducted in-house with editing and finishing completed in the Flipbook Studio suite.
The delivery had to be done at 4 different aspects for a variety of outlets.
The team involved with the project created the whole animation with this in mind, ensuring every version was as good as the next preventing any loss or damaging impact for the client, no matter where it was shown.
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