Couch to Fitness.

Your pace, at your place.

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Working with Couch to Fitness to help mums back into exercise.

Couch to Fitness asked us to come up with a paid social content campaign to help encourage pre and postnatal mums to stay active. Offering free, online fitness courses, our objective was to engage key audience groups on social channels through messaging that spoke directly to them and their circumstances.

We created a channel strategy, messaging suite and keyword strategy, before executing the campaign through a tight test and learn mechanism, optimising across all channels according to best performing message, imagery, format and post copy.

Reached 4 million women who were either pregnant or had children under a year old
101K clicked through to site, with 40.5K clicking through to a session
Average user did 3.5 sessions
16,222 women took part in the programme
1,156 newsletter sign-ups
Coverage secured in The Independent