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Fingerprints

An end of an era for diabetes

Brand Name

Dexcom

Services Offered

Branding strategy, Broadcast advertising, Campaign planning / implementation, Creative design

If you’ve got diabetes, you could prick your finger up to 4,000 times a year. But with the Dexcom G6 glucose monitor, that number reduces to zero.


It’s the end of an era for people with diabetes. And to mark it, we commissioned portrait artist Andrew James to depict three people with diabetes using only fingerprints – one for each time they’d pricked their finger since they were diagnosed.

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