Salottino terrace

We needed to rebuild Martini’s connection with its Italian heritage, capitalise on the Summer trading period and drive incremental sales with key retail partners.

THE SALOTTINO ROOF BAR was an experiential campaign exclusive to Selfridges on Oxford Street. The space was immaculately dressed with newly commissioned artwork from Italian artist Riccardo Guaso. We even helped to develop a new twist on the classic Negroni cocktail.

Impact: 

• £49k increase in rooftop sales
• 20% of which were Martini sales
• Secured a permanent listing in the Selfridges wine shop