CBS Concrete
CRO, Paid search / remarketing, SEO link building, SEO audit
CBS Concrete asked Unbranded Manchester to help them break into new markets to support their year on year growth, They specialise in large scale concrete flooring projects for main contractors but wanted to transfer their skill sets to fill downtime with smaller projects for direct clients.
At the time of engaging us their website only ranked for “industrial concrete flooring” and was hindering them as they tried to increase the number of main contractors working with them.
Their website simply didn’t effectively promote their skill level, expertise or quality service offering.
Educate and share
Educate SME's about the concreting process for each service to demonstrate expertise
By advising prospective clients on each stage and required service in the concrete process we were able to achieve a number of targets, including, onboarding potential clients into what services they need, sharing and confirming expertise. It also allowed CBS to validate their expertise with main contractors.
In order for the revised proposition of CBS Concrete to work effectively, we needed to gain a lot of visibility very quickly. If CBS could be the first website to rank organically, (as well as in the ads) for each of the services they provided with a genuine, professional approach to educating potential customers we could almost guarantee a subconscious teacher/student relationship of trust.
This trust would lead to the likelihood of converting a visitor into a lead over the competitors offering similar services.
The Results:
25 Top Ranking
search terms ranked in top 5 of Google
400% Enquiry Increase
of the right type
25% Market Share
Commanding 25% visibility for all market related search terms
4 Months
to achieve dominance on Google and grow contracted team
A group of separate companies turning over £50m asked us how to unify their proposition.
They challenged us to do what no SEO company had achieved before, UK market dominance. (We did it)
Folico needed to reduce overheads and market themselves as Europe's leading manufacturer and distributor of printing foils
We were asked to digitise the Rail Change Guide for Network Rail.
Oasis approached us after struggling to achieve their very conservative growth targets in the two financial years previous. They’d hit a ceili...
With over 750,000 unique visitors per month, they asked us to be their partners in growth.
What 2 Buy 4 Kids approached us following a fall out with their previous agency who failed to deliver on promises of improved search engine ra...
An interactive gift wrapping and personalisation experience for a global company.
