Edrington
Digital transformation, UX and UI, Web design, Web development
Edrington is a privately owned international premium spirits company based in Glasgow that makes some of the world’s best-known Scotch Whiskies. Its brands include The Macallan, Highland Park, The Glenrothes and The Famous Grouse Blended Scotch Whisky.
The company has strategic partnerships with Tequila Partida and Wyoming Whiskey, and its portfolio is completed with Brugal premium rum and Snow Leopard vodka. Edrington is focused on becoming the world's leading super premium brand builder, and has a strong track record of investing in both consumer marketing and the operational assets to bring its brands closer to consumers.
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Access was appointed as Edrington’s global digital partner in 2018. We are tasked with developing its global web platform, a business critical component in enabling the business to achieve its digital vision of greater global brand and product governance.
A fundamental aspect of our role is supporting the internal teams’ capabilities to build, update and centrally manage multiple websites at a global scale, whilst also providing flexibility to tailor the digital experience for local audiences. The Solution - A centralised platform with local flexibility With multiple brands needing to provide their own world-class customer experiences, alongside the need for central technical governance, the best solution to meet all these requirements was to go for a multi-site platform with centralised management, and in this particular case, Acquia Cloud Site Factory fitted the bill. It allowed Edrington’s multi-domain architecture to be managed from one central control, and on one single Drupal codebase.
This not only meant greater security across the whole infrastructure, it also provided their digital teams with highly efficient ways to build, update and centralise multiple Drupal websites at a global scale. This means that visitors enjoy an enhanced user experience, and new features can be added with ease. As well as creative flexibility and freedom, the platform offers greater security and governance with a simplified tech portfolio, allowing us to be technology agnostic with their solutions for future developments.Â
After establishing the core digital platform – centered around the Drupal CMS and it’s API management layer – we have been focussing on delivering enhanced functionality via third-party services; commerce, fulfilment, regional compliance, personalisation and loyalty, identity and age verification to name a few. By using the React web application built in Drupal, an API-first content management system, the member section of The Macallan site aggregates data from a number of sources, including Shopify, Drupal and Auth0, for a personalised, robust and secure user experience. Similarly, opportunities for more personalisation are being explored. A personalised account dashboard built with a headless application, developed in ReactJS - Pattern Lab design component integration, allowing decoupled design theme development - Using ReactJS with Drupal to create a seamless eCommerce experience, alongside integrating with Shopify and Thirstie to bring local delivery to multiple global markets.
Appointed as WaterAid’s global website development partner in 2018, Access is responsible for the development, governance and deployment of al...
