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How experimentation and personalisation are helping Moss Bros. deliver smarter customer shopping experiences

Learn how Endless Gain and Dynamic Yield use experimentation and personalisation to help moss.co.uk create better shopping experiences and increase user conversion rates.

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Brand Name

Moss Bros.

Services Offered

CRO, UX and UI

Moss Bros. is a leading menswear brand in the UK since 1851. They partnered with Endless Gain 18 months ago.

Dynamic Yield’s easy-to-use, marketer-friendly platform and Endless Gain’s expertise in experimentation and personalisation helps Moss Bros. improve customers’ shopping experiences consistently.

Simplifying add to bag process makes customers’ buying journey easier:

Research showed that when purchasing items in a set, each item had to be individually size-selected and added to bag on the website. Users had to select 3 ‘Add to Bag’ CTAs, but often forgot to click on every CTA and ended up losing a size selection or an item when reaching the basket.

Endless Gain redesigned the PDP, simplifying the selection (size & fit) process and reducing the number of CTAs needed from three to just one, along with other design changes, to make the ‘Add to Bag’ process easier. 

Radically redesigning the mega menu:

Multiple pieces of research showed that users were struggling with the vast amount of choice and inadequate visual representation in the navigation. They were unable to find the types of clothing they actually wanted and landed on PLPs they weren’t really interested in. 

Analytics data also showed that several options in the navigation were not interacted with. Endless Gain radically redesigned the mega nav menu with clearer categorisation images and text. 

The Results: 

  • Against the Control, the Variation delivered improvements on 4 metrics: conversion rate, bounce rate, time on site, and average order value.
  • This evolutionary design improved customers’ buying experience and increased the user conversion rate (UCR).

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