Dodl by AJ Bell
How hedgehog lab helped AJ Bell design a new fintech mobile platform to make investing easy and less scary for everyone on iOS and Android that would really stand out and that's Dodl!
Services Offered
App development
AJ Bell wanted to introduce a new fintech mobile platform to make investing easy and less scary for everyone. They partnered with hedgehog lab to identify and develop mobile apps for iOS and Android that would really stand out and that's Dodl!
hedgehog lab’s UX research team, had to identify and better understand users' raw behaviours to ensure the apps were meeting real user needs. That led to the understanding that the target audience was feeling overwhelmed by too many choices and proceeded to focus on improving their experience.
The new mobile apps were designed and built on Flutter (a new hybrid technology language by Google) by our in-house developers and after meticulous testing, it was launched early April 2022 for iOS and Android with the following features:
-Â Simplified user experience with fewer steps for easy access
- Guiding the user as much as possible by providing information while assuming they were new to investing
- Invest in UK shares and funds with no fee for buying or selling
- Transparency in the investment opportunities with easy-to-understand themed investment categories available to everyone
- The app offered an enhanced user experience that followed brand guidelines in a smooth and uncomplicated design
- Advanced analytics connected to AJ Bell’s MI systems for a detailed understanding of product experience
