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Bridgedale Socks

270% increase in social media following

Services Offered

Content marketing, Social media - organic, Social media - paid

Creation of a digital campaign to increase awareness of Bridgedale to both current and new consumers with an emotive campaign to encourage consumers to give up some of their screen time and swap it for the Outdoors. Screens Down Sock Up was born.


We aimed to do this by provoking and encouraging people to considering “swapping” some of the time they spend indoors with being outside walking, hiking, with friends & family.

3,738 Pledges

82,966 Engagements

79,910 Video Views

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