Marketing strategy, Paid search / remarketing
Next Chapter were tasked with growing the brand’s visibility and online revenue. Isla Bike's previous digital marketing activity was focused on social media campaigns and organic brand growth. We created a digital marketing strategy focused on testing audiences & targeting across Paid Search before scaling up once the campaigns were highly optimised.
Increased ROAS by 1,714%
ABM campaigns launched to appeal to new partners and generate new business leads.
Increasing Search Visibility by 6,350% for Apple reseller
270% increase in social media following
Ad conversions increased 375% YoY and CPA reduced by 35%
Increase in monthly subscribers by 10,000 in 2 months
