The Ice Co
Campaign planning / implementation, Influencer marketing, Social media - paid
Ice Co, the largest manufacturer of ice in Europe, briefed Next Chapter to create, plan and execute a campaign with the aim of increasing their market share.
Our approach was to launch a social first campaign to drive awareness of the brand and through engaging content & competitions in partnership with influencers, grew the brands' following across social channels & email subscribers.
+2m Total Reach
5,000+ New Instagram Followers
10,000 increase in monthly subscribers
ABM campaigns launched to appeal to new partners and generate new business leads.
Increasing Search Visibility by 6,350% for Apple reseller
270% increase in social media following
Increased ROAS by 1,714% for fast growth kids bike brand
Ad conversions increased 375% YoY and CPA reduced by 35%
