Abri Group

We helped to design and develop a new customer-facing website for one of the UK's largest housing associations.

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About Abri Group:

Abri Group was formed in October 2020 following a merger between the Radian Group and the Yarlington Housing Group, making them one of the largest housing associations in the South of England. We helped to design and develop a new customer-facing website for them.

Creating a Unified Brand:

Abri were looking to build a new customer-facing website, following the merger, showcasing a unified brand as both a home builder and housing association. This new website would be targeted specifically at first-time buyers and people requiring shared ownership schemes to be able to afford to buy a house.

Abri was looking for an agency to help with the UX and design for a new website, supporting the work of their own internal developers and approached Reading Room in late 2020, having been impressed by the work we had done with Countryside Properties.

Remote Collaboration:

The nature of the project meant that it necessitated close collaboration between our UX, Design, and Front-end development teams and the Abri developers. To facilitate this, we had frequent communication – different calls to discuss designs, and how to marry the different development perspectives.

This method led to a modular approach where different components were worked on by different teams individually and then brought together, with different approaches feeding into each other and overlapping – a careful balancing act requiring constant communication to make sure that everyone was happy at every point with how these elements came together.

A Satisfying Delivery:

The well-orchestrated overlap between these teams meant that we were able to deliver the completion of this project on a tight timescale.

Throughout the process, continuous communication and feedback meant that many of the elements were delivered expediently, meeting the client’s demands first-time with little back and forth and iteration.

With this project delivered successfully, and the new website completed, we hope to be able to continue to work with Abri Group on future projects, deepening our relationship and continuing to develop the group’s digital estate.