BMI Healthcare
UX and UI, Web design, Web development
About BMI Healthcare
Established in 1970, BMI Healthcare is the leading provider of private health treatment in the UK with over 50 hospitals and healthcare facilities across the country. BMI was acquired by Circle Health Group in 2019, expanding the brand’s reach and treatment offering.Â
The Challenge:
The acquisition of BMI by Circle Health placed a renewed focus on building a cutting-edge digital experience that would meet the fast-changing needs of their customers.
Reading Room was challenged to identify the right CMS platform and then build a new website that prioritised user experience and data security, while unlocking the capability to meet Circle Health’s ambition: providing a market-leading digital experience.
The existing site was built on Sitecore 7, an aging digital platform that would soon no longer be supported and was not optimised to handle online bookings. With site speed a key consideration, the primary goal was to make it easier for users to take key actions on the site: locating a hospital, finding the right consultant and treatment, and moving seamlessly through the booking process.
To deliver this improved experience and build capacity for future development, Circle Health would first need to either upgrade or migrate the site to an alternative content management system.
The Results:Â
- Security benefits from upgrading,
- Increased site speed.
- New multifaceted search functionality
- Option for AI and automation.Â
Within 4 weeks of MVP launch we achieved:
- Organic users increased by 46% with a total user increase of 44% in the period between April and May 2021
We’re proud to be the full-service digital partner for one of the UK's largest membership organisations.
How Reading Room helps deliver creative digital marketing for the nation’s postal service, to educate and inspire the marketing community on t...
We helped to design and develop a new customer-facing website for one of the UK's largest housing associations.
Refreshing a premium housebuilder's digital presence to inspire potential buyers.
We delivered digital change for the UK’s lead agency in coaching, providing sports coaches with critical resources on mental health during the...
