Case study
Strategic communications for NP11
Helping the north speak to government with one voice
Brand Name
Amazing Productions
Services Offered
Campaign planning / implementation, Creative design, PR - consumer, PR - public affairs, Social media - organic, Web design, Web development
The campaign featured research and insights gathering, stakeholder communications, social media engagement, traditional media and digital communications to create a voice for people in need of social and affordable housing - spanning age and diversity and across the UK, reaching both urban and rural communities and neighbourhoods.
All tactics pushed towards one goal - to gather signatures on an online petition with change.org to get the cause recognised by Government (at 10,000 signatures) and heard by Government (at 100,000 signatures.)
The e-petition was one of change.org’s strongest campaigns of 2019 and the fastest growing at the time it went live with 100,000 signatures generated in the first five days.
Senior politicians from all major political parties contacted the campaign, including the Mayor of London, Minister of Housing, Shadow Minister of Housing and the Lib Dem lead.
All broadly supported the campaign’s aims. The campaign amassed 269,000 signatures with George invited to give evidence to a cross-party group of MPs in the House of Commons about the systematic failure of the state to build homes for those most in need.
Social received two AMECS in 2020 for Council House Scandal: best use of integrated measurement and best first step on a measurement journey.
The campaign also won gold in the Chartered Institute of PR Pride North West awards in 2021 for best integrated campaign and best not-for-profit campaign and silver for the community relations category.
It also resulted in a Channel 4 show being made.
Case studies
Case study
Mobilising local people for The Big Community Sew
We helped sustainable fashion campaign Patrick Grant launch The Big Community Sew during the pandemic