Run far with Magento upgrades

inov-8 is one of the world’s leading all-terrain footwear and equipment specialists. They were looking for an agency that could become an extension of their own team, and develop a long term relationship to evolve their existing Magento 2 store.

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Business Challenge

Working as the extension of their own team, develop a long term relationship to evolve their existing Magento 2 store, we worked together on:

Magento 2 store vitals
Ongoing maintenance
Showcasing products
Strategic development and growth

Commerce ecosystem transformation

Maintenance & repair:

On inheriting inov-8’s existing Magento 2 store, we made priority repairs to ensure the site was secure, up to date, and running smoothly at optimal site speeds. By delivering initial priority projects, we were ready to quickly react later on when taking a strategic approach to the site’s continual evolution.

• Priority repairs and fixes to the existing store.

• Delivery of a new EU store view.

• Implementation of Sagepay.

Continuous work:

Working on a development retainer basis, our team have become an extension of the inov-8 team, strategising and working together in an Agile way towards the company’s vision. With several exciting projects in the pipeline, the most recent including a refresh of inov-8’s homepage visual hierarchy and the inclusion of a ‘Shop Instagram’ feature, we look forward to continuing to evolve the inov-8 store together.

Emphasis on the customer journey
Intuitive functionality
An inspiring and seamless route to conversion
New product launch

Big picture, big results:

We worked with inov-8’s stakeholders to determine a year-long strategy, assessing the unique value of each project and prioritising its impact. We developed a roadmap of core projects, broken down into manageable deliverables using an Agile methodology, enabling inov-8 see results quicker.

Creating anticipation:

We implemented an international countdown feature to build customer anticipation around product launches and sales. inov-8 serves users across the globe a geo-specific countdown that auto-redirects to the G Series landing page upon its midnight release.

Showcasing innovation:

We worked with inov-8 to produce landing pages and product pages that elicit excitement and awe in users. We provided full-screen views to showcase inov-8’s impressive product photography. Additional features enable users to reveal the innovative footwear in detail and interact with hotspots showcasing key features.

inov-8 is one of the world’s leading all-terrain footwear and equipment specialists.

They were looking for an agency who could become an extension of their own team, and develop a long term relationship to evolve their existing Magento 2 store.