With this campaign, we wanted to promote the idea of socially responsible investing, whilst still providing profits as well as environmental benefits
Campaign planning / implementation, Social media - paid, Social media - organic, Creative design
EMERGE Recycling is a community benefit society who offered shares to individuals and organisations who supported their mission.
This was a unique opportunity to invest in pioneering reuse and recycling for social good.
Unlike other waste companies, their activities are defined not by what’s most profitable, but by being resource efficient, supporting local communities and protecting the planet.
The more material they source for reuse and recycling, the more they can give back to the local people in jobs, skills and supporting the important work of their charity.
Our aim was to speak directly with the eco-warrior philanthropist at their heart so the share offer that would appeal not only to their wallet but also their values.
It was important to us to ensure that we made our investors feel good about investing and perceived as compassionate.
The campaign needed a sense of urgency and a clear action to remind the role of the investor in helping EMERGE achieve its mission.
Make a Material Difference in the heart of Greater Manchester.
The content depicted a ‘printed on an egg carton’ appearance to portray the 3Rs as well as EMERGE’s iconic sustainable green colour.
It was launched on Valentine’s Day, with the emblem depicting a love heart.
This was used across the landing page, downloadable assets, social posts and emails for consistency across the campaign.
We rationalised how their investment will contribute towards a more sustainable community and help turn EMERGE into a carbon neutral enterprise and strive to make the ‘real 3Rs’ (Reduce, Reuse, Recycle).
Through a series of emails, social posts, videos and downloads, we told the story of EMERGE’s plan to get people thinking critically about the materials we use.
The campaign succeeded raising £345k from investors and support agencies.
The campaign definitely struck a chord with people who were looking for an investment that would have a positive impact, as well as make a financial return.
Over the 10-week period, we attracted over 2000 potential investors with 60 kind individuals investing.
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