A trading name of A P Taylor Limited, Direct Vacuums is the UK’s leading reverse logistics company selling refurbished and graded vacuums and other household appliances.Â
Paid search / remarketing, Ecommerce strategy / implementation
Direct Vacuums came to us looking for a PPC solution that would deliver growth for their business through an increase in revenue, whilst also increasing ROAS at the same time.
Given the nature of Direct Vacuums’ business and the variety of brands and products they stock, the client wanted a campaign that was intelligent and optimised towards the products most popular with their customers.
To increase the client’s revenue and ROAS, we built out a Performance Max campaign within our Google Ads account.
The performance max ads show across various Google platforms such as; YouTube, Gmail, Search, Display, and Discover.
We used segmentation on our asset groups, sorting them into top-performing products which boosted performance; we utilised the machine learning inherent in Performance Max campaigns to optimise bids and placements - driving conversions by finding our target audience at the right time.Â
This was supplemented by an 'All Visitors' audience signal we overlaid which gave the P-Max algorithm vital information it could use to effectively target the client's optimal target audience.Â
The campaign was implemented through a link to our shopping feed which allowed it to pull through relevant products and was supported by data-driven ad copy, headlines, descriptions, videos, logos, and images to promote the products in a visually appealing manner.
The Results
Over 3 months we increased media spend by 55% resulting in 46% more revenue for the client.
We have also managed to exceed the client's ROAS target by 30% and increase their on-site traffic by 58%.
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