Ribble Cycles is a successful manufacturer of high-end, customisable bicycles, based in Lancashire.
Ribble Cycles
Ecommerce strategy / implementation
Ribble Cycles is a successful manufacturer of high-end, customisable bicycles, based in Lancashire.
Ribble Cycles add value to their customer by offering an extensive range of bicycles such as hybrid, electrical, road, and mountain bikes that suit various needs & wants.
Ribble came to AYKO with very specific e-commerce requirements for their new project.
They required a state-of-the-art e-commerce platform that could be flexible enough to deal with complex requirements and a front end that was future-proof to updates in technology and business decisions relating to rapid growth.
Ribble also required an update to their award-winning custom bike visualiser; this required complex workflows between the AYKO developers and their in-house team to ensure we delivered a seamless user experience for customers on the front end.
The Ribble build started with a large discovery session where we looked at all the requirements for the new website build and fleshed out how that translated to the front end for the user.
We then started to designate tasks between AYKO and their own team. It was essential we used the resources on both sides wisely to meet internal deadlines.
As a successful company with a good reputation within the industry, it was essential we improved on the current offering while staying faithful to the core values that got them to where they are today; this included having a strong e-commerce function to make the online shopping experience seamless.
Adobe Commerce (Magento 2) was identified as the perfect e-commerce backend to pair up with a headless Vue Storefront front end.
They also needed an updated integration to their hugely successful ‘Bike Builder’ customisation tool - allowing users to choose different specifications and colour schemes.
AYKO was the perfect partner to deliver such a complicated project in partnership with their in-house development team.   Â
The Results
Since the website went live, Ribble has seen the following improvements, when looking at year-over-year comparisons:
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