Campaign planning / implementation, Event production / marketing, POS / merchandising, Shopper marketing
Usually we’d fill the ice cream van with chilled or frozen products. This time it was frozen pizzas.
Hundreds of them.
Our converted ice cream van has a large capacity chest freezer on board. This is powered by a rechargeable digital battery meaning clean, renewable energy for freezing.
We were able to store the products on board and distribute them directly to consumers.
Our ice cream van is very versatile.
One week it’s sampling frozen pizza.
The next week it’s sampling dog treats.
The benefits of using a branded promo vehicle are many.
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Not least because:
We created the full end-to-end activity including the event space.
Our event team booked and managed the sampling site including all RAMS and health and safety.
Having established the demographic and footfall for the location we arrived at 7am ready to go.
By arriving on site nice and early we avoided pedestrians and gave the team plenty of time to set up.
Some event and sampling locations don’t allow distribution of a ‘full’ product.
For example, we wouldn’t have been able to cook and hand out full, hot pizzas. However, these full size pizzas were frozen.
This meant consumers could take a whole one home, rather than eating it on site.
This meant the distribution rate was not only high, but very fast!
Using our low-loading catering food sampling van we worked with the NPD an...
We developed a strategically led experiential Pip & Nut sampling roadshow. This was to showcase their nut butters and new peanut butter cu...
