Case study
Large scale production meets the needs of a retail powerhouse
JYSK X SPRING Production
Services Offered
Content marketing, Video production
THE PROBLEM:
Vario by VELUX, were looking to expand their website and bolster their approach to content marketing with a dynamic range of content aimed at architects. Their biggest challenge was to build an “Architects’ Suite” within their website that would act as a one-stop-shop for architects wanting to learn about specifying and designing custom roof windows. They needed everything from a range of GCI renders and installation and product animations to content writing and design support. As a new sub-brand with limited in-house marketing capabilities, Vario by VELUX required a partner who could deliver extensive production and content services and provide the flexibility to react to vastly different content needs quickly and efficiently.
THE SOLUTION
In the beginning, Vario by VELUX were looking to produce a one-off presentation and accompanying video trailer to educate the architect market about their latest products. SPRING Production were able to deliver full design support for the presentation, as well as storyboarding and video production services for the trailer. After impressing with a set of high-quality assets, SPRING Production were onboarded fully to help provide more comprehensive support for the launch of the client’s Architects’ Suite, which required extensive 3D motion and video production services, as well as regular content writing across a range of activities.
SPRING Production’s 3D motion graphics team was tasked with creating a complex product installation animation and a series of 3D renders that illustrated how differently shaped roof windows produce different daylight effects within a room. Achieving technical accuracy to suit the highly educated audience was critical, meaning both SPRING Production and Vario by VELUX worked closely to enhance collaboration and deliver precision assets.
Vario by VELUX then required an extensive content writing service to complete the “Architects’ Suite” and provide support for their wider content marketing strategy. SPRING Production’s UK office was uniquely positioned to help thanks to their dedicated content writing service operating out of Manchester. A group of skilled writers embedded themselves within the marketing team and provided extensive support across the unit, writing copy for the Architects’ Suite, as well as for the newsletter, blogs and editing services, and video scripting support.
“We had limited in-house production capabilities at the start and needed a partner who could offer us a dynamic range of skills to help us take the Vario by VELUX brand to the next level. That’s where SPRING Production came in. They gave us access to a whole universe of services right when we needed them. GCI animations, content writing, video production and design –– all at the highest quality and a competitive price. We couldn’t have asked for more.”
Patricia Iordache –– Marketing Manager, VELUX
THE RESULTS
The partnership allowed to successfully expand and enhance their approach to content marketing. By taking advantage of SPRING Production’s extensive skillset, we were able to adapt to a wide range of activities and scale up their marketing production capabilities to match their ambitious objectives over a 12-month period.
SPRING Production delivered:
- x21 GCI animations
- x2 3D product installation and explainer videos
- Presentation design support
- Video trailer storyboarding and production
- x6 recurring newsletters
- Full content writing support for Architects’ Suite webpages
- Blog editing and transcription services
- x3 blog articles on daylight design
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