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Campaign to reopen high streets safely

Create a Reopening High Streets Safely campaign and a unifying strategy for the 350 square mile Borough of Cheshire West & Chester that works for the different localities and wards including Chester, Northwich & Winsford, Ellesmere Port and Rural.

Brand Name

Cheshire West & Chester

Services Offered

Digital display advertising, Out-of-home advertising, Print advertising

The Solution Due to the size and diversity of Cheshire West & Chester with it’s hard to reach rural locations, along with the local lockdowns and restrictions, we needed a campaign that could evolve and be agile enough to adapt to whichever Tier the Borough would enter into, we conceived a phased approach to our reopening campaign with the following messaging and hashtag to restore the confidence and raise footfall back to the high street and businesses of the region: Calmly – conveying supportive messages Warmly – conveying welcome messages Carefully – conveying safety We also discovered that due to the pandemic, shopping habits had changed drastically so we created a ‘What kind of shopper are you?’ platform that highlighted relevant shopping experiences tailored to each shopper – through opening hours, special offers, online and click ‘n collect services that showcased the retail offering from the Borough’s multiple high streets.

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