Bliss Hotel Group
Branding strategy, Creative design, Digital display advertising, Print design, Social media - organic, Social media - paid, Web design
To create a destination within a destination and to brand the newly launched Bliss Hotel Group reviving their current premises at the Ramada Hotel in Southport. To spin a different kind of experience, each and every time people visit, a hotel brand with individuality and personality that is committed to quality.
The Challenge:
We developed a brand visual identity and a toolkit and a digital hub inclusive of website & social, that acts as a portal showcasing the vision, ultimately evolving as the destination will into an active and immersive site to explore what is happening.
The toolkit for the hotel brand brings together key elements of what makes each destination unique with key elements to Bliss. remaining the same.
Our Approach:
As part of the Brand toolkit, we explored names, tone of voice, positioning, messages and tone of voice as well as a look and feel for Bliss and the individual hotels per destination that will extend into the place –from hoardings/window vinyl’s to wayfinding and hotel amenities.
The identity needed to translate across all brands and sub-brands and unite them while still retaining some individual flavour. The logo was updated to reflect a more contemporary position – with modern and elegant typography. In addition, a distinctive photographic style and colour treatment was created to ensure the brand’s new identity and visual language remain unique to the brand.
The Results:
We brought to life a new chapter of the hotel’s future by uncovering an essence and creative tonality that is unique to the hotel group. We also had the challenge of lockdown and keeping Bliss Hotels alive during this period. Keeping a hotel in people’s front of mind whilst closed during the lockdown.
As well, as creating an on-brand tone-of-voice covid safety messaging throughout the hotel for when it opened. The solution was bringing a room service robot back to life and commentating through social media on what she gets up to in an empty hotel.
For the signage it was using the hotels unique tone-of-voice to help deliver important safety messages. This resulted in an increase in followers on social. Helping raise brand awareness. On opening, the safety messages is receiving high engagement due to the tone-of-voice being used.
To assist with marketing and communications activity, developing and implementing an integrated campaign and brand to support delivery of the ...
Vivid were appointed to deliver a campaign for Culture Blackpool to raise awareness and understanding of the famous seaside town’s cultural of...
As part of our ongoing work with Visit Guernsey we were commissioned to create a new brand and content including film and photography for the ...
Create a Reopening High Streets Safely campaign and a unifying strategy for the 350 square mile Borough of Cheshire West & Chester that works...
Following years of neglect and falling visitor numbers the Coastal Town of Southport needed to be revitalised. With the Town’s Vision as ‘A cl...
We were tasked to create campaign with supporting visual identity for the Isle of Man. Our brief was to highlight the Island’s distinctive her...
