Branding strategy, Social media - organic, Social media - paid, Web design
In the Lakes & Dales you can have it all. Prospects. Support. A better work-life balance. It’s a place where you can Live More & Do More, #LiveMoreDoMore.
Our Challenge:
To assist with marketing and communications activity, developing and implementing an integrated campaign and brand to support delivery of the Great Place: Lakes and Dales programme.Â
The Lakes & Dales are beautiful places, but the region and the communities that live there are under threat. There are currently 44% fewer 16 - 34 year olds compared to the national average, with younger generations moving away to places seen as more affordable and with better career opportunities.
Without more diverse and dynamic individuals living there, the culture, economy and distinctiveness of the area has no future. Putting arts, heritage and culture at the core, we were briefed to create a campaign and brand to appeal to younger people and market the Lakes & Dales to them.
Our Approach:Â
We created a brand, designed to stand-out when looking through social feeds.
A distinctive typeface with vibrant colours that will appeal to our target demographic.
Our main output was an offline and online toolkit to help partners, businesses, events and initiatives use the campaign in order to raise the profile of Lakes & Dales through unified communication.
The Results:
The campaign launched on Friday 30th August via a thunderclap on social media, primarily on Twitter gaining:
- 234,907 REACH
- 346,926 IMPRESSIONS I
- It was also featured on North West Tonight and ITV Borders.
Testimonial “Vivid make it their business to understand a place thoroughly, its key challenges and to build-on upon its strengths. They look at each challenge creatively, for our lockdown campaign they empowered young adults to tell their lockdown stories through the perfect channel of TikTok, which powerfully communicated the resilience of our region during the pandemic. I'm always impressed with their solutions and look forward to working with Vivid again into the future." - Lindsey Hebden, Programme Manager
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