Isle of Man Government
Branding strategy, Creative design, Digital display advertising, Photography, Print design, Web design
The Challenge:
Our brief was to highlight the Island’s distinctive heritage and culture along with the exceptional experience visitors can have, increasing the contribution to their tourism economy by 20% in real terms by 2020.
Our Approach:
We created The Extraordinary Story, a three year campaign and strategy to showcase the very best of the Island. The look and feel took inspiration from Celtic and Viking glyphs, which sat perfectly alongside the current brand and iconic triskelion.
It was told in three distinct chapters starting with the Island itself, moving on to the people who live there - badged as Clans - before finally ending on the visitors.
Vivid and the team have delivered numerous high-profile campaigns and projects including the Visitor Guides, our audience profiles, our ongoing campaigns since 2016 and we are very excited to be working on the new creation of the brand and subsequent film.
Testimonial: “The Isle of Man Government’s tourism and marketing teams have enjoyed an excellent working relationship with Vivid for over three years. We have always been struck by their professional approach to our campaign planning, creativity and account management swell as their proactive but friendly approach to tackling the many challenges we have presented to Vivid on occasion.
They have made it their business to understand the stories, icons and emotions that make the Isle of Man such a great place to visit.
Overall, their insight into the brand DNA epitomises their ability to really get to understand the motivations of the consumer when it comes to a client.” Angela Bryne - Head of Visit Isle of Man
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