Bellway
Video production
Bellway have been building exceptional new homes throughout the UK for more than 75 years. We were brought in to showcase their new developments in an efficient, accessible and easy way.
For most people, buying a home will be the biggest purchase of their lives and involves an extensive decision-making process. More than ever, buyers are searching for better media content to guide them through this process and help them make a more informed decision.
Providing the right media content at the right time is crucial to informing and captivating buyers as part of this decision-making process. Transporting a buyer to their future home is powerful content indeed
Our Show Home videos for Bellway do just that.
These immersive, visual journeys highlight a myriad of unique selling features – not only showcasing the quality of property, but also demonstrating the quality of the homebuilder at large.
Our videos for Bellway:
• Guide buyers through the home, focusing on key features;
• Go beyond the home with local area footage to promote lifestyle;
• Drive traffic from the video to related content and other marketing channels;
• Improve lead quality by informing potential buyers prior to engagement with sales; • Access across multiple devices, platforms and channels;
• Span the lifecycle of a development with content that buyers return to again and again, ensuring superb ROI;
• Further brand recognition. Years of experience and partnership with Bellway has produced some compelling statistics.
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Over a 12-month period:
• 13,194 potential customers watched a Bellway Show Home video;
• Each Bellway Show Home video had on average of 287 views;
• Future customers spent a total of 274 hours watching Bellway Show Home videos;
• 1 hour 32 minutes on average was spent watching a Bellway Show Home video;
• The average watch time for a Bellway Show Home video was 71%, implying buyers are engaged with the content as ‘anywhere above 60% is a really good average percentage viewed’;
• Bellway Show Home videos continued to be watched following the initial upload, as new buyers entered the market.
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