University of Salford
Experiential marketing, Video production
The University of Salford is a red brick public research university in Salford, Greater Manchester, England, 1 mile west of Manchester city centre
The University of Salford asked us to help them inspire and motivate prospective students to choose Salford as their first or insurance choice.
We created a typical ‘day in the life’ video of a Salford student, using personalised elements to ensure the video would resonate with viewers.
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Using postcode data, we started the video with a journey to Salford relevant to the viewer - approaching on a particular motorway or arriving at the airport. We used generic footage to showcase the university and facilities, interspersing this with one of 27 subject area clips specific to the students’ choice of course.
We filmed the whole video in a point-of-view style to encourage an authentic emotional connection between the viewer and the screen.
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