Nottingham Trent University
Experiential marketing, Video production
Nottingham Trent University is a research university in Nottingham, England.
Nottingham Trent University (NTU) approached us for help in increasing their applicant acceptances during the competitive Clearing period after A-level results day.
We produced over 26,000 unique videos to email to students who NTU had made offers to, but who were yet to accept.
Each student received a bespoke video shot in a point-of-view style and showing them settling into their first few weeks at the university.
We used their name in various places throughout the video and included specific content to match the hall of residence relevant to where they were likely to live. Finally, we interspersed some generic footage to showcase the facilities and extra-curricular opportunities available to NTU students.
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