Translating La Redoute's French rebrand to the UK market.
Supercharging La Redoute's campaign creative from off-the-rack to tailor-made.
10 million active customers across 26 countries. A rug so beloved it has its own Instagram page. Fashion so chic it rivals Zara. French retailer La Redoute is a global ecommerce leader in fashion and homeware known for adding je ne sais quoi to casual wear and interiors.
In 2017, La Redoute needed an agency that would supercharge its campaign creative from off-the-rack to tailor-made.
HUB’s in-house capabilities and authentic vision blew them away, and our creative has been driving their campaign sales ever since.
HUB delivers La Redoute's:
- Website creative
- Email campaigns
- Credit branding
- Creative designs for mini brochures
So when La Redoute rebranded in 2022, we couldn’t wait to get stuck in and translate the stunning French rebrand to their UK market.
It was a quick turnaround, and their biggest sale campaign of the year was looming.
The end result?
Delivering work that supported the seamless La Redoute shopping experience UK customers are used to.
The campaign launch was set for October 2022 across all seven La Redoute websites – meaning our team had three months to deliver the redesigned materials.
We couldn’t wait to get stuck in.
HUB’s attentive relationship with La Redoute and our understanding of their preferences gave us leverage.
We delivered their high-quality assets on time, on budget and on brand.
Go live deliverables
- The laredoute.co.uk website
- 33 trigger emails
- 19 email templates, using 46 different modules
- Postcards and parcel inserts
- Office graphics
- 12-page seasonal brochures
- Credit account and statement communications
Results
