Euro Shopper needed to hold its own alongside brands like Cadbury's, Monster and Heinz.
Branding strategy, Creative design
Euro Shopper is the leading convenience brand in the UK.
Out of milk? In need of a quick chocolate fix? Chances are you'll pop to your local Premier, Budgens or Londis and snap up a Euro Shopper product.
Euro Shopper’s red and yellow packaging is iconic.
But with big brands challenging own-label products with aggressive discounts and promotions, Euro Shopper needed a fresh new look to boost its shelf appeal.
The results of our customer research were clear.
Euro Shopper’s customers would be influenced by packaging that was striking, legible and relatable.
The new packaging needed to:
We replaced block capitals with contemporary typography to maximise space and enhance readability.
Our in-house photography team used actual Euro Shopper products to create eye-catching images which would boost customer confidence.
And our fantastic repro team made sure the colours stayed vibrant whilst sticking to our client’s print budget.
Euro Shopper’s new packaging delivered everything our client wanted it to.
It boosted customer confidence in the quality of Euro Shopper’s products and the improved navigation of on-pack information.
Most importantly, Euro Shopper’s products now stand out against competitor products on the same shelf.
Bold, bright and beautiful.
HUB equipped CareCo with the ultimate tool to collect data, devise killer marketing strategies and accelerate their brand into exciting new te...
Delivering an increase of 97% revenue in a saturated Christmas market.
We've been delivering results with TV sponsorship for five years.
Delivering brilliant results for Strachan's first ever TV campaign.
We got under LGPC's skin and discovered what makes them tick.
Eye-catching photography for e-commerce, socials, OOH and more.
Brand design, packaging and photography for a range of 100% natural beauty products.
From presentations to informational videos, HUB turned students' attention towards climate change.
Strachan needed a website that convert scrollers and work across devices.
Supercharging La Redoute's campaign creative from off-the-rack to tailor-made.
HUB delivered e-commerce photography for Ted Baker, Ben Sherman, and more.
