Branding strategy, Creative design, Marketing strategy, Photography, Print design, Social media - organic, Social media - paid, Video production, Web design, Web development
Leeds Galvanising & Powder Coating (LGPC) is an industry-leading metal finishing specialist. In under 30 years, LGPC has evolved from a little-known galvanising company to the largest galvanising and powder coating plant in the North of England.
LGPC wanted a polished new brand. One that reflected its status as the North’s most esteemed galvaniser. That instilled confidence in its clients. And oozed prestige.
This rebrand needed to cement LGPC as a voice of authority. Reflect the brand’s rich history. Fuse social value into the brand’s ethos.
Before any of that, LGPC needed an agency to get under its skin and discover what makes them tick.
HUB’s incisive discovery process unearthed LGPC’s core values and brought to light the substance that truly sets them apart from the competition.
We forged LGPC’s new mission, vision and values around these pillars and used them to build a powerful new brand narrative.
The visual identity process was a collaborative achievement between HUB and LGPC, guided by extensive competitor research and a desire to launch our client to the big league. The result? An elevated brand identity that is completely unique to LGPC.
From brand messaging and strategy to digital development, this project demanded almost every element of HUB’s expertise.
Our integrated approach encompassed:
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