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Strachan - A bespoke website fit for modern browsing habits

Strachan needed a website that convert scrollers and work across devices.

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Services Offered

SEO link building, SEO outreach, Web design, Web development

Operating across the UK, Strachan is a premium specialist in bespoke fitted furniture. In need of a walk-in wardrobe? Love the idea of a home library? Strachan can make it happen.

Strachan’s 60 years of experience means they’re pretty great at building fitted furniture, but not so good at building websites.

That’s where HUB comes in.

We’ve previously worked with Strachan on their brochure design and TV ads, so we were confident our team could deliver a sleek new website that met Strachan’s objectives and complemented their existing brand assets.

Their current website was outdated, not mobile friendly, and wasn’t CMS-driven.

The new website needed to:

  • Be simple to navigate.
  • Be responsive – our research discovered that Strachan’s customers are using mobiles and phablets to browse.
  • Increase conversions, especially from mobile devices.


Using customer feedback and heat mapping insights, we designed a website that would elevate the user experience and ultimately convert passive scrollers into red-hot leads.

Our new site map simplified the customer journey and was jam-packed with trust signals.

Strachan's new website included:

  • Easy-to-navigate product categories.
  • A dedicated service page.
  • Case studies.
  • Testimonials.
  • 'Stylish Living' - a useful blog page for reader inspiration.

Our data-driven approach meant Strachan’s new website did everything their customers wanted it to. It worked across different platforms, and it had the right content in the right places.


Results

  • 116.8% increase in conversions from mobile devices.
  • 67.2% increase in visitors from mobile devices.
  • 8.1% increase in total conversions.


Case studies
Mastering campaign creative with La Redoute and Roisin Quinn
Case study
Mastering campaign creative with La Redoute and Roisin Quinn

Bold, bright and beautiful.

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Building a future-proof website for the UK's favourite mobility retailer
Case study
Building a future-proof website for the UK's favourite mobility retailer

HUB equipped CareCo with the ultimate tool to collect data, devise killer marketing strategies and accelerate their brand into exciting new te...

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Boosting brand awareness and seasonal sales for The Luxury Food Collective
Case study
Boosting brand awareness and seasonal sales for The Luxury Food Collective

Delivering an increase of 97% revenue in a saturated Christmas market.

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TV sponsorship gives Kingswood Mobility Group a super boost
Case study
TV sponsorship gives Kingswood Mobility Group a super boost

We've been delivering results with TV sponsorship for five years.

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TV sponsorship supercharges Strachan's end-of-season sale
Case study
TV sponsorship supercharges Strachan's end-of-season sale

Delivering brilliant results for Strachan's first ever TV campaign.

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LGPC - A polished new brand for the North's most prestigious galvaniser
Case study
LGPC - A polished new brand for the North's most prestigious galvaniser

We got under LGPC's skin and discovered what makes them tick.

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Capturing England Rugby League's daring World Cup kit
Case study
Capturing England Rugby League's daring World Cup kit

Eye-catching photography for e-commerce, socials, OOH and more.

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Mia & Dom - A refreshing new look for the UK's largest organic skincare brand
Case study
Mia & Dom - A refreshing new look for the UK's largest organic skincare brand

Brand design, packaging and photography for a range of 100% natural beauty products.

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Co-op Academies Trust - Inspiring the children of today to be the STEM leaders of tomorrow
Case study
Co-op Academies Trust - Inspiring the children of today to be the STEM leaders of tomorrow

From presentations to informational videos, HUB turned students' attention towards climate change.

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Translating La Redoute's French rebrand to the UK market.
Case study
Translating La Redoute's French rebrand to the UK market.

Supercharging La Redoute's campaign creative from off-the-rack to tailor-made.

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Boosting Euro Shopper's shelf-esteem.
Case study
Boosting Euro Shopper's shelf-esteem.

Euro Shopper needed to hold its own alongside brands like Cadbury's, Monster and Heinz.

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Helping Baird Group command attention in a crowded online market.
Case study
Helping Baird Group command attention in a crowded online market.

HUB delivered e-commerce photography for Ted Baker, Ben Sherman, and more.

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