OTTY
Broadcast advertising, Content marketing, Media planning / buying, Photography, Sponsorship, Video production
OTTY Sleep is an award-winning mattress-in-a-box retailer operating across the UK. Its innovative mattresses mix all the key ingredients for the perfect night’s sleep: comfort, support and temperature control.
OTTY wanted to get their product on TV. OTTY wanted prime advertising spots that would seize their target audience. OTTY wanted an immersive concept that blew its stock videography ads out of the water.
OTTY needed HUB.
It's hard to believe that OTTY's previous TV ads hadn't featured their actual product. To convince viewers that their next good night's sleep could only be on an OTTY, we knew the mattress had to be front and centre. No actors, no music, and no fuss - a unique concept in a world bombarded by aggressive advertising.
The 30-second video was shot in our studio, and our media buying experts secured 10-second sponsorship spots on ITV Tipping Point's Lucky Stars and the Northern Ireland Open Snooker Championship on EuroSport to maximise budget and exposure across the UK.
Our in-house capabilities and media expertise meant HUB was able to catapult OTTY’s advert from conception to production within weeks. We captured still lifestyle and ecommerce photography to enhance OTTY’s social media and website presence, before handing the goods over to our expert editors.
HUB then delivered the ad straight to Clearcast, and enlightened viewers of Sky, Channel 4, ITV and EuroSport to the peaceful powers of an OTTY mattress.
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