Executing a strong brand concept across multiple channels

Brochure design, print, signage, event comms, packaging and more.

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The Visual Media Conference (VMC) is a not-to-be-missed one-day conference and exhibition that brings together industry-wide delegates to provide insights into marketing communications. After three years away due to the pandemic, the VMC wanted to return with a bang in 2023 – its first in-person event since 2019.

With a 10th anniversary to celebrate, 2023 was set to be a huge year hosting speakers from the likes of Lexus, Tony’s Chocolonely and Kellogg’s.

"Taking the initial creative brief through branding to omni-channel execution, the HUB team provided a complete package. As an extension to our in-house team, they carried the load of a testing campaign and rose to every occasion without fail."

- Robert McClements, Curator

Challenge

The emphasis for the VMC 2023 was on practical solutions: Innovation, from printing to the metaverse; Creativity, from design to successful business methods; and Sustainability, from companies that are sustainable themselves.

There would be 28 exhibitors. 10 sessions. And 26 speakers, including worldwide presenters from Germany, Sweden, Italy, Belgium, Israel, and US. Brands, designers, agencies, printers, and creatives across marketing spectrum. A who's who of the marketing world.

Lexus’ world-famous tattooed car would be on display at the event, alongside eye-catching stalls from Tony’s Chocolonely, Kellogg’s, and a VMC-branded venture into the metaverse.

This innovative concept had to cut through in all marketing materials and comms, which meant the VMC needed an experienced full-service agency to deliver the goods. Enter HUB.

Solution

HUB was the founding partner of this year’s conference, helping to plan and deliver the event. Seamlessly integrating our specialisms allowed us to deliver brochures, email marketing, social posts, merchandise and signage - all in-house.

Branding for the event came from Zak Lebetkin, a recent graduate from Leeds Arts University. Our design and packaging teams took Zak’s branding and gave it a physical lease of life across the invitations, in printed brochures, on lanyards, and, most excitingly, on Tony’s Chocolonely bars.

HUB’s designers skilfully worked Claudia De Sabe’s Japanese-inspired Lexus tattoo artwork into the brochure that was handed to every attendee, and HUB’s extra touches elevated the brochure from ‘great’ to ‘keepsake’ – incorporating spot UV, micromotion, texture, and scratch-and-sniff features. Not forgetting integrating 11 different brand guidelines into the design process.

We even created personalised boxes of Kellogg’s Corn Flakes for every organiser and speaker to take home, which was a great way to continue the conversation on social media.

You name it, HUB covered it.

Results

You guessed it – the event was a sell-out. 340 attendees piled into the Rose Bowl in Leeds, eager to hear from some of the most exciting voices in marketing and print today.

VMC received fantastic delegate feedback, and we ended the project with a very happy client.